We’ve all heard it said, “Men are from Mars. Women are from Venus.” But have you ever wondered how vehicles are driven on these respective “gender” planets? (AKA: Why men and women drive differently?) It’s no secret that the battle of the sexes can play out in gender stereotypes on the road, and as many couples will attest, their demographic is the right one! But what if the reasons behind driving habits is beginning to shift with the rise of zero-emission vehicles (ZEVs), bringing a whole new discussion to the forefront as men and women put the pedal to the metal in completely different ways.
A University of California Davis study conducted in 2011 and 2012 brought about some interesting results in relation to how men and women approach ZEVs. According to the study, women are significantly more conservative in terms of testing the limits of the vehicles than their counterparts who view the capabilities of ZEVs as a challenge.
The most commonly utilized ZEVs today are battery electric vehicles, which require rather extensive charging times via outlet and offer driving ranges that leave some hoping for improvement. For this reason, women in the study tended to stay closer to home, utilizing the ZEV for errands around town, local activities with the family, etc. They second-guessed the range estimator and would only travel when the estimated range was 2-3x more than needed. Women did, however, appreciate the convenience of charging at home, and this coincides with the fact that women are more likely to work from home or closer to home than men.
Men, on the other hand, saw the range estimator as a challenge, a test to push the limits of the ZEVs technology. Men in the study were also more optimistic about newer models and faster charging options than were women.
It is interesting to note that based on the focus groups from the study, women were predominantly focused on adapting to ZEVs based on the advantages and capabilities they offered. In addition, a Consumer Reports survey, which included data on over 1M vehicles, women were more focused on safety, reliability and fuel-efficiency, while men wanted power.
With range, charging times, fuel-efficiency and power at the forefront of gender study results, automakers are well aware of the need to improve these critical components in ZEVs. While every company is developing independent strategies, some, such as RONN Motor Group, Inc., (RONN) are going the way of all electric-hydrogen fuel-cell technology.
With an estimated range of 600+ miles on the RONN platform, hydrogen fueling times equivalent to that of gasoline-powered vehicles, zero-emissions and unquestionable speed, power and agility, RONN is committed to finding ways to exceed consumers’ expectations across gender lines. There is no need for a battle between the sexes when both demographics can have their automotive criteria met on the same platform.