Building Better Automobiles With Individuals In Mind

Thomas Edison is described as America’s greatest inventor and is most notably remembered for his invention of the electric light bulb; however, few may know that Edison tinkered in the automotive realm as well. Inaccurately hailed a modern day invention, electric vehicles were actually on the minds of inventors as early as the 1830s, long before the development of the great Model T of 1908. Edison believed that electric vehicles were the superior mode of transportation and is credited with trying his hand at the electric car battery, yet with a range of setbacks including weight and expense of the battery, this invention was quickly surpassed by the development of fossil fuel vehicles. Nevertheless, the mantra of Mr. Edison is still alive and well today: “There is a way to do it better. Find it.”

Decades of automotive invention and advancement have once again brought zero-emission vehicles to the forefront of automotive practice, most notably during the last twenty years. However, the evolution of these vehicles has often clouded the perception of the general public, leaving many less than enthusiastic about driving a small, silent vehicle that plugs into an outlet. Technology aside, the visual aesthetics of zero-emission vehicles have left much to be desired. Unappealing, boxy exteriors coupled with abysmal interior real estate have certainly left room for improvement.

Globally, automakers are beginning to see that stylistic adjustments are a mandatory necessity for success in a zero-emission automotive future. No one wants to gain fuel efficiency while sacrificing automotive attraction. And since electric motors essentially function the same way, and “feel” fundamentally similar, the differentiating criteria in a vehicle will no longer be engine noise and handling, but stylistic appeal.

As such, noted auto designer Henrik Fisker shared his thoughts on the growing role of design on zero-emission vehicles, “Design is going to be increasingly important. When you move to electric vehicles, you’re not interacting anymore with a complex mechanical gasoline engine where the engine noise and response varies extremely from different car companies. So I think values from buyers in the future are going to shift. We’re all going to expect fast acceleration, instant torque that we have in acceleration – but we’re going to start looking at other ways to entice the buyer. Exterior and interior design. The user interface. The ride and handling.”

RONN Motor Group, Inc. (RONN), agrees wholeheartedly and believes that one of the essential roadblocks in the general zero-emission vehicle philosophy is that automobiles are simply to serve as transportation from point A to point B. We know that an automobile is much more than that. People love their automobiles, and we believe that a person’s vehicle speaks to who they are as a person, their character, their individuality.


Ronn Ford, CEO of RONN Motor Group, Inc., is a firm believer in building beautiful automobiles that represent people well and will stand the test of time. A carmaker for over 50 years, Mr. Ford has a gift for designing and manufacturing vehicles that do more than transport people; they speak to the human soul.

In 2009, Mr. Ford designed and built his world-renowned Scorpion, an exotic supercar that utilizes hydrogen-enhanced fuel. The exterior design of the Scorpion alone is enough to give the public an idea of the stylistic passion that exists in RONN Motor Group.

Many automotive manufacturers follow the trends that exist in the culture, dismissing uniqueness, taking the easy road of competitive similarity, but RONN is more focused on purposeful design and creativity. While most vehicles today have sharp edges and clean lines, Mr. Ford believes in the freedom of innovation and designed the Scorpion with an angular, curvy body, an hour-glass figure that is timeless and elegant. Aerodynamic design is as important in the development of RONN automobiles as it is in the vehicles already manufactured today; however, Mr. Ford thrives in the place where concept meets implementation, and he simply believes that there are more aesthetically pleasing ways to go about designing vehicles that are kind to our planet, our health and future generations.

The interior in RONN vehicles is designed with purpose in mind and is consistent with the care and attention to detail that is applied to the exterior. Quality materials are key. “People spend a great deal of time in their vehicles,” said Mr. Ford. “The interior is where they live and where they feel secure to fully express who they are. After all, automobiles are about people. And this company is built with more than transportation in mind. It’s built for individuals.”

RONN Motor Group understands that automobiles are an outward expression of one’s values, which is consistent with what RONN offers at its core. To quote the great Thomas Edison once again, “What you are will show in what you do.”

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